Fuck fine in 3 ways

One-on-one coaching

You and me. We lay it ALL out on the table. What’s working and what’s not. Where you are now and where your want to be. Then we get you there.


  • 60-min bi-weekly calls
  • Homework
  • Minimum 3-month commitment



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Best Year Workshops
Best Year Workshops

Make 2020 your best year ever. Join us in our Vancouver classroom for a 4-hour workshop where you’ll set goals, then make a plan you can follow all year long to implement them like a boss.



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Ignite Your Business

Two solid days of goal setting, action-oriented planning, peer accountability,leadership training, networking coaching, and business planning with 10 other business owners. It’s hard work. It’s engaging. It’s hilarious. It’s motivating. You will leave with a plan that excites you and that positions your business for success.



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You can be you without a boob (or two)

One Boob Down is a coaching program for women who once had breast cancer (and breasts) and are now floating around in the cancer-free after feeling kinda lost in a boob-less life. Gina gets it. Because she is one boob down, too.

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Gina Best Business Coach
I’m Gina. I coach business owners to be their best.

I don’t take any shit. But I used to. I also used to overcommit, ignore my feelings, work way too hard, and sweep elephants under rugs. It was detrimental to me and my business.


So I decided to get real, go after what I really wanted (which was WAY more fabulous than “just fine”.) Now, I run two successful businesses, am raising two wild boys, have strong friendships and networks, and I still have time for me. It’s pretty cool.

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Fine is not ok. Period.


Plateaus are boring in business and life. And you deserve better. We all do. Settling into comfortable is business suicide. Settling for fine is a life sentence to being unfulfilled. I know because I was “fine” for a looooong time before I said “Fuck it.” And telling that boring little F word where to go and choosing to take action was the best thing I ever did.


Fulfillment is sooooo much better than fine. Trust me.

Contact me

Or be ballsy and just call me: 604 340 3600